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So sit back, relax and let us build the raft 

With so many marketing outlets and social media platforms, the role of the marketing department is ever-expanding. As social media specialists, we can take care of  time-consuming tasks like community management, content creation and influencer outreach, which frees you up so you can focus on what's important.

Home 

Sometimes you've just got to jump in. But before you take the plunge, our practical, test-and-learn approach builds insights, giving you the tools needed to create a water-tight digital marketing strategy. With our help, you’ll have the confidence to launch creative campaigns that float.

If you're in charge of B2B marketing strategy, you might overlook social media as a channel, thinking that your business is based on personal referrals and that your target customer doesn't use social media to seek suppliers. But today, there's no business that doesn't benefit from social media marketing. And here's why. 

They are on social media, having conversations. They might even be having conversations about your industry or even your company. Having a presence will help you maintain relationships with customers and ensure you're not out of the loop.

New customers can find you via social media, plus having engaged and up to date social media profiles supports SEO - so if ranking on Google is important to your business, social media is a must.

Every company benefits from having strong branding and social media can help you position your brand. When done well, that positioning will in turn resonate with your target customers so you're front of mind when they are in that purchasing mindset.

Company social media channels build trust

If your business is looking to acquire new customers, building trust is going to be an important objective. Brands with a considered social media strategy and good community management will appear a safer choice compared to those without.

There's no other form of advertising that's as targeted

No matter how small your industry or niche is, you'll find your audience somewhere on social media. Whether it's baby boomers or gen Z you are looking for, they're congregating on social media so don't miss out on opportunities to build relationships with key players.

If you work in B2B and would like some advice with your marketing strategy, you can sign up for a FREE social media workshop with our team. Find out more 

person devising b2b marketing strategy on the go

Why Your B2B Marketing Strategy Must Include Social Media

Oddly satisfying videos have become one of the biggest content genres on the internet. On TikTok, the 

 views. For context, that’s around 18 video views for every person on the planet. 

Smart brands have jumped on this trend for their own social strategy and it has proven to be a major success for businesses in those “boring” industries.Videos from 

like this one of him taking a swimming pool from green to clean

, have amassed millions of views and an audience of 14.5+ million.

The Hydraulic Press Channel—while not technically set-up for brand marketing purposes—is a textbook example for anyone working in the machinery biz. Turns out, hydraulic presses + everyday objects = the stuff of content magic. Their 

 has 9.5M+ subscribers, they have 2.6M+ followers on 

Now, if you’ve been in the digital marketing space for *ahem* a while, you might remember a certain brand that revolutionised this type of content. First launched in October 2006(!!) Blendtec’s “

” series was on nearly every marketing team’s radar. They blended everything from 

, just to prove how powerful their product could be. As a result of this one idea, 

What this type of content proves is that 

the elements of your business that seem boring to you, could be completely novel to your audience

this 60 second video of a man cleaning a rug

If you’re looking for a content idea that demands little production (but has the potential to take your social channels to new heights oddly satisfying videos could be just the thing.

Blendtec Founder, Tom Dickson, talks about the success of “Will it blend?”

Get content inspo from the original /oddlysatisfying subreddit

An interview with Lauri and Anni Vuohensilta from The Hydraulic Press Channel

Wightlink Ferry pokes fun at the ASMR trend

The psychology behind oddly satisfying videos

In the pool with…Armin Ulrich from Placid

—a toolkit that helps brands streamline their content with dynamic templates. 

 brand can use ASMR videos to their advantage. So, of course, we had to ask him about it…

In a sentence or two, describe your idea about how brands can use oddly satisfying content?

Brands can remix existing content (such as podcast highlights or educational videos) with oddly satisfying content to increase viewer retention and tap into current trends.

What are some examples of ASMR videos that brands could pair with their own content?

Closeups of people or machines cutting, squishing or crumpling things

Closeups of people baking, building legos, sewing, painting, crafting

Why do you think ASMR videos are so successful?

ASMR videos are the brain tickles of the internet. They’re like a sensory escape for people, offering some form of relaxation and entertainment.

Have you seen an example of a brand using ASMR content really well?

IKEA's "Oddly IKEA" campaign is a great example

. They combined ASMR with visuals of their products being assembled, creating an experience that was as engaging as brand-centric.

Finally, what advice would you give to brands that are going to start applying this ASMR strategy to their social channels?

If you’re sourcing ASMR content, don’t overthink it—just go with the trends that are currently hitting the mark.

If you’re creating ASMR content of your own, think about how you can make it more on-brand. For example: If you sell art suppliers, create an ASMR video with the sound of brushstrokes. Or if you’re a drinks brand, the fizz of a beverage.

Create an oddly satisfying video for your brand or a video that pokes fun at the oddly satisfying trend (like 

That's our wrap up on the oddly satisfying trend. Now all that's left to do is start experimenting! 

Hydraulic presses and other "oddly satisfying" content

It comes as no surprise when a brand like 

 has fun content. I mean, it’s a colourful cereal brand for adults!

But you probably wouldn’t expect Citizens Advice—yes, 

 is the perfect blend of educational and entertaining. And this strategy has paid off. They have over 147K followers and almost a million likes across their content.

Things are somehow funnier when they come from someone or somewhere unexpected. It’s like that time 

the queen “jumped out of a helicopter” with James Bond at the London Olympics

If you’re in a “boring” industry, you almost have the upper hand.

Typically, businesses in “boring” sectors are B2B, or exist in very traditional industries that still wear this mask of a stiff, corporate culture.

But behind the mask of even the biggest conglomerates are 

. People with personalities who are great at their jobs.

These people don’t just exist in your business, they’re also your target customers. And if they can acknowledge that they, as a person, can be both professional and fun, then surely they could think the same of your business?

Sao Paolo’s rail network’s video content is *chef’s kiss*

Fun sells (here’s a study that proves it)

The ultimate guide to TikTok marketing for B2B

Need to convince your boss that fun is the future? Try this approach

What Citizens Advice learned from their first year of posting on TikTok

Watch the video to hear our thoughts on: 

Why it pays for brands to make people laugh.

In the pool with…Eleanor Sutherland from Citizens Advice

Meet Eleanor Sutherland. Based in Sheffield, she’s the Senior Digital Marketing Strategist at Citizens Advice and one of the brains behind their 

What’s one thing you’ve learned about creating content for a charity like Citizens Advice on TikTok?

Probably how to make more traditionally dry or boring content somewhat entertaining. Or that people like to engage with videos they feel passionate about, which then generates comments and more views. So if I was starting an account from scratch I’d think about what people would really care about seeing.

How do you come up with fun content ideas?

Me and my colleague Cara just watch a lot of videos and share trends we like or think will work well. We try to understand what the real point is of the trend, and why people are interacting with it. Then we go through possible topic ideas that could work. Sometimes these go well, sometimes not.

What advice would you give to a social media manager who has to handle sensitive topics (e.g. the cost of living crisis), but still wants to incorporate some lighthearted humour?

There are a few things. Firstly, I think you’ve got to really know the platform well and what kind of videos trends are being used for so you can feel confident with your choice. Secondly,  you’ve got to know what your limits are, and whose side of a story you are on. For example, we knew that as long as we were giving people helpful information, we could stretch our tone of voice. But we would never make the people we help the but of the joke, but we could say make a joke out of the person creating the problem, like their employer or landlord.

Which piece of content did you have the most fun making?

 because it is completely silly and wouldn’t make sense unless you’d seen the trend a few times. It also didn’t involve me speaking!

How can someone convince more people in the office to get involved with TikTok content?

Sometimes I’ve had success by making the process seem a lot less scary, so showing them example videos. I also try to pull on their heart strings by telling them it is good for the organisation. To be honest I think people already know if they are open to the idea of it or not, so just give people lots of opportunities to volunteer. They may just be a little shy in the beginning.

. Why don't you try and create something like this? 

Use this prompt: What are your team’s biggest icks related to industry?

You can still have fun in a “boring” industry

Interviews 💦 Marketing Examples 💦 Social Media Trends 💦Content Ideas 💦 Useful Links

We find the best examples of brands making a splash on the internet, so you don’t have to. 

Sign up for the not-so-serious side of social media.

A newsletter about brands having fun on social

When it comes to establishing and maintaining your brand's image, PR plays a key role. At Swwim, we leverage our agency's extensive and diverse network of media connections to curate impactful campaigns and to ensure your story reaches the right audience. Whether it's securing features in print and online publications or compelling podcast and blog interviews, we know the best way to get the word out about your brand, share your stories, and spark meaningful conversations.

Our Public Relations knowledge and skills range through a variety of industries, including, 

. We know what it takes to land a story and we have the network to get your brand out there.

Public Relations

Behind every successful social media page is an extensive and effective content marketing strategy, and a 

 that has put it in place. At Swwim, we work collaboratively with clients to ensure that their social content strategies fully align with their brand values and messaging, while remaining flexible to ensure they are in keeping with current trends.

Content Marketing Strategy

Don’t get tide down by boosting posts on Instagram getting minimal results. Allow our highly qualified paid social team to 

. We produce carefully considered social media advertising campaigns that reach the right people, at exactly the right time. Our pragmatic approach generates tangible results, be it increased engagement, app downloads, newsletter sign-ups, or conversions. Whether it’s LinkedIn, Instagram, Facebook, TikTok, or more, our paid social team is constantly striving for the best results at the lowest costs to help our clients reach primed audiences.

Social Media Advertising

No matter what your requirements or budget are, we know the perfect people to collaborate with. We work with countless bloggers, vloggers, 

, and celebrities, and have built an extensive network of valuable connections to elevate your brand and reach new audiences, boost website traffic, and even drive sales. We work closely with carefully selected and diverse talent to produce bespoke and effective campaigns that deliver measurable results.

Influencer Marketing

Whatever your copywriting needs - from long format newsletters, to short and snappy Tweets, 

, and blog posts - Swwim has got you covered. We pride ourselves on delivering unique, SEO-optimised content that resonates with the right people and lands your brand messages, creatively and effectively. Our communication skills and copywriting expertise will ensure your content will never sink, always Swwim.

Copywriting

Our social media management team is passionate about 

 and making brands more approachable and accessible to their audiences. We’ll give your brand platforms a daily dose of vitamin sea via DMs, comments, and more while adopting the appropriate tone of voice, so your customers know that your brand cares. With our team on board, you’ll be constantly connecting with new and existing audiences, making sure opportunities are never lost in the ocean.

Social Media Management

Whether you’re after photography, graphic design, video, or platform optimised content like 

, TikToks, YouTube Videos, or LinkedIn ads, our team of creatives is ready to wade in. We also collaborate regularly with specialists within our network for projects that require skills such as animation, web design, and illustration.

Good things come to those who swim

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We're all about the graft

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Why Your B2B Marketing Strategy Must Include Social Media

Hydraulic presses and other "oddly satisfying" content

You can still have fun in a “boring” industry