Parsons Son and Basley
PS&B are a well-established lettings, estate agency, and property management company with branches in Portsmouth, Brighton, and Bognor. They brought us on board at the end of 2022 to help them secure more properties and attract new clients, while growing brand visibility.
We manage and create content for PS&B's social media channels including TikTok, Instagram, and LinkedIn, plus three brand ambassador's personal LinkedIn profiles. We produce a variety of content to appeal to their wide range of clientele, such as informative recommendations for renters and landlords, property overviews, and testimonial videos.
We do monthly content shoots with PS&B staff which ensures they are at the centre of the company's marketing and is a great way to bring each of their teams together. Employee generated content helps to build trust with potential clients and ensures they're not just another faceless estate agency.
For something light-hearted, TikTok trend videos are a fun, relatable way that PS&B have engaged with their network while adding a personal touch. Highlighting both the brand and its staff puts a friendly face (or five) in customers' minds, making them memorable and the first port of call for approachable property services.
We also look after their PR, writing and sharing press releases with relevant media to secure online and print coverage. This is a particularly useful way to gain attention in local areas that are home to PS&B's current and potential future clients.
