Queensmith is an award-winning Hatton Garden jeweller with a stunning in-house workshop where customers can see the goldsmiths in action. They create ethically-made modern luxury jewellery, and focus on making the whole customer experience easy and exciting. In April 2024, we started working with Queensmith through our Social Media Manager Kickstart Programme to create content and teach them how to build the most effective social media strategy for their brand.
Queensmith came to us with the goals of increasing brand awareness and their social media following and improving their customers' online experience, which in-turn would hopefully lead to more online sales compared to in-store sales.
Swwim's Social Media Manager Kickstart Programme was the ideal solution for us to analyse Queensmith's existing social media approach, create a comprehensive new and improved social strategy, and show them how to implement it themselves going forward. We worked alongside them for four months to show them the ropes before fully handing over so they could put their new found knowledge and skills to good use in-house.
We gave Queensmith industry insights into what approaches and types of content worked well for jewellery brands, and how they could harness these strategies to reach their target audiences and stand out against competitors. We also guided them on relevant keywords and hashtags, how to create a content calendar with key timings, influencer marketing, and a community management strategy for optimal engagement and customer service.
Queensmith's customer-focused approach and in-store jewellery manufacturing lent themselves well to storytelling and behind-the-scenes content, which focused on educating and inspiring the audience. We captured this on shoot days at Queensmith's store and workshop and turned it into engaging content, which we utilised across multiple social platforms, including Instagram and TikTok, with great results.
Their brand is unpretentious luxury without a sense of elitism, so we communicated this by showcasing their friendly team of specialists sharing their expertise, as well as other relatable trending employee content. This type of content, along with reviews and Queensmith's customer imagery and stories, helped to build trust and establish an expert yet approachable brand identity. By creating these storytelling pieces, we were able to tap into the feelings and emotions of the ideal client, which helped increase engagement and brand awareness.
If you're interested in hearing more about how we can help train your internal team through our Social Media Manager Kickstart Programme then get in touch today.
