Mastering Image and Video AdsBy Emma
Emma

Advice06.03.25
3 min read

Want to create image and video ads that stop people scrolling? We cover everything from eye catching visuals to killer CTAs and A/B testing. Learn how to grab attention and boost engagement with your ads.

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Mastering Image and Video Ads

The digital world is noisy and we’re all fighting for the same people to stop scrolling and pay attention! So, how do you make sure your image and video ads don’t get lost in the chaos?

The power of a scroll-stopping visual

First impressions matter, especially when your ad has about 1.7 seconds to grab attention. Whether it’s an image or a video, the key is bold, clear, and high-quality visuals that pop. Here’s how to do it:

  • Bright, contrasting colours: These stand out against busy social media feeds.
  • Minimal text on images: Facebook and Instagram don’t love text-heavy images. Keep it clean and to the point.
  • Faces and emotions: We’re wired to connect with people. A smiling face or a dramatic expression works wonders.
  • Movement in videos: Even subtle motion (like animated text or a quick zoom) keeps viewers engaged.

Nail the hook in the first few seconds

For video ads, the first three seconds are everything. You need to make your audience pause and think, “Oh, what’s this?”

  • Start with action – No long intros! Jump straight into something visually interesting.
  • Ask a bold question – Something that sparks curiosity, like “What if you never had to meal prep again?”
  • Use captions – Many people watch without sound, so make sure your message is clear even when muted.

Keep it short and sweet

People aren’t here to watch a feature film (unless you’re advertising one). The best-performing video ads are often under 15 seconds. For images, keep the message concise. Ask yourself: If someone only looks at this for two seconds, will they get the point? If not, simplify it!

Make your message super clear

Your audience should know exactly what you’re offering at a glance. Avoid vague messaging.

Instead of:  “Transform your skin today!”

Try: “Get glowing skin in 7 days – try our Vitamin C serum now!”

Clarity wins, every time.

A strong call-to-action (CTA) is non-negotiable

Never assume people will just know what to do next. Tell them! Whether it’s “Shop Now” or “Sign Up Today” make it clear and compelling.

Test, learn, and improve

Even the best marketers don’t get it right the first time. A/B test different visuals, text, and formats to see what works best for your audience. What grabs attention? What gets clicks? Keep tweaking until you find the perfect combination for your audience.

Mastering image and video ads isn’t about throwing money at something and hoping for the best. It’s about understanding what makes people stop scrolling, pay attention, and take action.

If you need help with ad management or asset creation - Swwim is here to help

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