Alpha Crew is a leading provider of event production and security services. The company has supported the world's biggest names in event launch conferences for the likes of Google, Spotify, Facebook, Sky, and the BBC to name a few. Swwim has been responsible for Alpha Crew's social media marketing since 2018 and took over full social media management in 2021. In that time we've developed a cohesive strategy that delivers on brand perception, employee and client engagement, and lead generation.
Alpha Crew offers event crew and security across eight locations within the UK, France, Spain, and Monaco. We look after their organic and paid social, Google ads, website management and copywriting, blog creation, newsletters, and any other marketing needs.
Some of the main types of content we create are Alpha Crew weekly roundups, venue spotlights, testimonials, behind-the-scenes insights, and event industry news. These are effective ways to connect audiences with the team's friendly faces and show off the impressive events they work at.
Posting content on culturally relevant event topics helped us to grow Alpha Crew's following and often sees the highest reach and engagements. In the first half of 2023, LinkedIn followers were up 20% YoY, Facebook impressions increased by 20% YoY, and Instagram comments grew by 72% YoY.
We manage Alpha Crew's Google Search Ads, with campaigns targeting the UK and France geared towards lead generation and raising Alpha Crew's profile. We utilise paid social, including Meta and LinkedIn Ads, to promote the company's blog posts which helps drive traffic to its website and also increases brand awareness.
In 2022, Alpha Crew celebrated its 10 year anniversary. We put together a strategy to generate a buzz around this milestone and use it as a way to build engagement with both existing and potential clients and followers.
We created an email campaign and social media posts thanking customers for their support and ran a themed promotion to drum up extra business. We also designed branded thank you cards which were sent to Alpha Crew team members from the company's founders and managers.
