ProYouth Nutrition is a start up brand disrupting the health food market with the first-of-its-kind protein bar for children. We supported the founder and her team with content creation and strategy, social media consultancy, influencer outreach, and more.
Our aim was to increase ProYouth Nutrition's brand awareness and meet sales goals for their products.
We prioritised social media marketing and built up a solid community of young athletes and their parents on Facebook and Instagram. We spoke directly to these audiences on a daily basis and shared engaging and inspiring content with them on topics such as health advice, sporting motivation, and recipe ideas.
We worked with an incredibly talented roster of ProYouth Nutrition ambassadors selected for making waves in their industries. This included Team GB Freestyle Kayaker and two-time World Champion Ottilie Robinson-Shaw, whose Instagram reels regularly go viral, with the most popular hitting over 59 million views.
We briefed ambassadors on creating effective promotional ProYouth Nutrition content while training and on the go at championships. We also did shoots with some of the young athletes in person to create professional photos and videos for them to share with their followers on social media.
Another area of focus to help spread the word was PR. ProYouth Nutrition was featured in The Daily Express, Business Matters, The Sun, The Metro, Manchester Evening News, The Grocer, and was regularly featured by bloggers.
Over the course of three years, we generated 82 pieces of coverage with a terrific total reach of more than 91 million.
